fallon judy

Currently, I work in global brand marketing and partnerships at Estée Lauder, where I build collaborations, campaigns and the worlds around them.


I'm particularly interested

in the objects, rituals and cultural behaviors that make people care about brands in the first place.

CREATOR & PARTNERSHIPS
Creator & Influencer Strategy
Brand Partnerships
Talent & Collaboration Development
STRATEGY & STORY
Go-to-Market Execution
Messaging & Narrative Development
Cultural & Trend Analysis
EXECUTION & OPERATIONS
Cross-Functional Coordination
Campaign & Launch Management
Marketing Operations & Workflow
Managing Complexity Across Timelines, Teams, and Deliverables



TOOLS: Adobe Creative Suite + Figma + Framer + Canva Meta Business Suite + Emarsys + Google Analytics + Asana + Notion

Capabilities

fallon

JUDY

fallon

JUDY

home

about

work

FALLONTINES

contact

Currently, I work in global brand marketing and partnerships at Estée Lauder, where I build collaborations, campaigns and the worlds around them.


I'm particularly interested

in the objects, rituals and cultural behaviors that make people care about brands in the first place.

CREATOR & PARTNERSHIPS
Creator & Influencer Strategy
Brand Partnerships
Talent & Collaboration Development

STRATEGY & STORY
Go-to-Market Execution
Messaging & Narrative Development
Cultural & Trend Analysis

EXECUTION & OPERATIONS
Cross-Functional Coordination
Campaign & Launch
Marketing Operations
Managing Complexity Across Timelines, Teams, and Deliverables




TOOLS: Adobe Creative Suite + Figma + Meta Business Suite + Emarsys + Google Analytics + Asana + Notion

Capabilities

I combine creative execution with strong operational structure, ensuring campaigns are both visually compelling and seamlessly delivered.

I operate at the intersection of creative and execution—translating ideas into clear plans, aligning teams, and keeping campaigns moving.

recent work

ESTEE LAUDER x LADUREE

I'm interested in the stories people attach to objects, rituals, and the brands that become part of their lives.
back to HOME

recent work

I'm interested in the stories people attach to objects, rituals, and the brands that become part of their lives.
back to HOME