ESTÉE LAUDER X LADURÉE
ROLE: Global Collaboration · Campaign Development · Product Development Coordination · Global Launch Execution
A limited-edition global collaboration bringing together Estée Lauder’s beauty heritage
and Ladurée’s iconic Parisian confectionery. The partnership reimagined luxury gifting
through product design, storytelling, and immersive campaign execution across global markets.
ESTÉE LAUDER X LADURÉE
SPRING ’25
ROLE: Global Collaboration · Campaign Development · Product Development Coordination · Global Launch Execution
A limited-edition global collaboration bringing together Estée Lauder’s beauty heritage
and Ladurée’s iconic Parisian confectionery. The partnership reimagined luxury gifting
through product design, storytelling, and immersive campaign execution across global markets.
Led early-stage concept development and partnership framing, shaping the collaboration narrative, product vision, and storytelling approach.
• Partnership concepting & pitch development
• Cross-brand stakeholder alignment
• Strategic narrative & collaboration framework
Acted as a central point of coordination between Estée Lauder and Ladurée teams, managing cross-functional alignment and ensuring consistency across creative, product, and marketing workstreams.
Led early-stage concept development and partnership framing, shaping the collaboration narrative, product vision, and storytelling approach.
• Partnership concepting & pitch development
• Cross-brand stakeholder alignment
• Strategic narrative & collaboration framework
Acted as a central point of coordination between Estée Lauder and Ladurée teams, managing cross-functional alignment and ensuring consistency across creative, product, and marketing workstreams.
Led global go-to-market planning, developing launch frameworks across digital, social, PR, and retail. Built scalable playbooks and materials to support consistent execution across regional teams.
Creative Direction — Matthew Parr, David Ragsdale
Director — Lachlan Bailey,
DOP — Elodie Tahtane AFC
Set Design — Emma Roach
Led coordination across product development and design, translating the collaboration concept into a cohesive product assortment while ensuring alignment with brand identity and global scalability.
Led coordination across product development and design, translating the collaboration concept into a cohesive product assortment while ensuring alignment with brand identity and global scalability.
• LIMTED EDITION PRODUCT & ASSORTMENT STRATEGY
• PACKAGING DEVELOPMENT
• CROSS-FUNCTIONAL COLLABORATION
(DESIGN, CREATIVE, SUPPLY CHAIN, PRODUCT DEVELOPMENT)
• LIMTED EDITION PRODUCT & ASSORTMENT STRATEGY
• PACKAGING DEVELOPMENT
• CROSS-FUNCTIONAL COLLABORATION
(DESIGN, CREATIVE, SUPPLY CHAIN, PRODUCT DEVELOPMENT)
Partnered with creative teams to develop the
campaign narrative and asset ecosystem. Built
comprehensive asset lists and supported shoot
production across product and lifestyle content,
ensuring all regional, retailer, and platform requirements were captured.
• Campaign concepting & creative direction
• Asset list development across regions
• Shoot production support
(product & talent)
• Global launch playbook development
• Digital, social, PR & education strategy
• Regional execution frameworks
Led global go-to-market planning, developing launch frameworks across digital, social, PR, and retail. Built scalable playbooks and materials to support consistent execution across regional teams.
• Campaign concepting & creative direction
• Asset list development across regions
• Shoot production support
(product & talent)
Partnered with creative teams to develop the
campaign narrative and asset ecosystem. Built
comprehensive asset lists and supported shoot
production across product and lifestyle content,
ensuring all regional, retailer, and platform requirements were captured.
Creative Direction — Matthew Parr, David Ragsdale
Director — Lachlan Bailey,
DOP — Elodie Tahtane AFC
Set Design — Emma Roach
