Estee Lauder x Ladurée ’25
ROLE: Global Collaboration · Campaign Development · Product Development Coordination · Global Launch Execution
A limited-edition global collaboration bringing together Estée Lauder’s beauty heritage
and Ladurée’s iconic Parisian confectionery. The partnership reimagined luxury gifting
through product design, storytelling, and immersive campaign execution across global markets.
Led early-stage concept development and partnership framing, shaping the collaboration narrative, product vision, and storytelling approach.
• Partnership concepting & pitch development
• Cross-brand stakeholder alignment
• Strategic narrative & collaboration framework
Acted as a central point of coordination between
Estée Lauder and Ladurée teams, managing cross-functional alignment and ensuring consistency
across creative, product, and marketing workstreams.
Led global go-to-market planning, developing launch frameworks across digital, social, PR, and retail. Built scalable playbooks and materials to support consistent execution across regional teams.
Led coordination across product development and design, translating the collaboration concept into a cohesive product assortment while ensuring alignment with brand identity and global scalability.
• Limited Edition Product & Assortment Strategy
• Packaging Development
• Cross-Functional Collaboration
(Design, Supply Chain, Product Development)
Partnered with creative teams to develop the
campaign narrative and asset ecosystem. Built
comprehensive asset lists and supported shoot
production across product and lifestyle content,
ensuring all regional, retailer, and platform requirements were captured.
• Campaign concepting & creative direction
• Asset list development across regions
• Shoot production support
(product & talent)
• Global launch playbook development
• Digital, social, PR & education strategy
• Regional execution frameworks
