ROLE: Campaign Concept Development · Product Storytelling · Heritage Programming
Metals & Solids reimagines Estée Lauder's collectible compact heritage through a contemporary lens, exploring the relationship between materiality, craftsmanship, and ritual. Developed in partnership with Monica Rich Kosann and rooted in the Estée Lauder archives, the campaign transforms archival objects into modern storytelling vehicles.
Working with the archives reinforced how the smallest objects often carry the most enduring stories.