as if you were picking a gift for someone, we similarly spent a lot of time thinking about what makes a gift feel considered.
we reworked the gifting experience across touchpoints, from contruction, color, and the wrapping ritual itself.
what started as a new way of gifting became a system that could say whatever you wanted.
— — — — — — — — — — >
make it yours
[drag and drop a charm]
make it yours
— — — — — — — — — — >
— — — >
make it yours
[drag and drop a charm]
make it yours
— — — — — — — — — — >
— — — >
what started as a new way of gifting became a system that could say whatever you wanted.
— — — — >
[drag and drop a charm]
as if you were picking a gift for someone, we similarly spent a lot of time thinking about what makes a gift feel considered.
we reworked the gifting experience across touchpoints, from contruction, color, and the wrapping ritual itself.
a gift is personal
role: global strategy · creative development · collateral · wrapping ritual · operational model · global rollout
role: global strategy · creative development · collateral · wrapping ritual · operational model · global rollout
